PRESS RELEASE Racemates and Sport 1

Big stage for a revolutionary motorsport manager concept: SPORT1 and Racemates enter into strategic cooperation

• Racemates is a provider of physical and digital trading cards: fans can thus cheer on the racing drivers and participate in their successes
• Extensive campaign launched with Timo Scheider – two-time DTM overall winner also becomes shareholder at Racemates
• Michael Sälzer , co-founder of Racemates: " Through our unique trading cards, secured with patented printing technology on the blockchain, fans can measure their knowledge and passion for motorsport. Fans are rewarded for the performance of their favorites."
• Duc Huy Bui, co-founder of Racemates: " The partnership with SPORT1 is a perfect match. We are excited about the synergies and our shared vision to revolutionize the motorsport world."
• Matthias Reichert, CCO and member of the management team at Sport1 GmbH: "The Racemates idea fits 100 percent with our new direction. We want to generate added value for our community through innovative approaches and provide a creative space for new, innovative ventures. With Racemates, we operate in the same sporting environment in terms of content and want to appeal to a young, digitally savvy target group with an enhanced user experience with the innovative Motorsport Manager platform."

Ismaning, May 15, 2024 – With an extraordinary concept, the start-up Racemates promises to reimagine the world of motorsport – interactive, digital, and linked to the actual racing success of the drivers. SPORT1 will accompany the innovative motorsport management platform on its journey: Sport1 GmbH has agreed on a comprehensive strategic cooperation with Racemates GmbH. An intensive campaign will kick off the collaboration – with two-time DTM champion Timo Scheider as the new shareholder in Racemates at the center.

With Racemates, motorsport fans can not only support their favorite stars and talents, but also actively participate in the racing action. The drivers receive the attention they deserve, fans experience an emotional connection that continues even off-season, and compete for the smartest team compositions in an active community. As part of the partnership, Sport1 GmbH will acquire shares in Racemates GmbH, and the product will be promoted across SPORT1's TV, digital, audio, and social media platforms. Furthermore, both partners plan to jointly develop and implement further projects and measures.

This is what Racemates stands for

Racemates is a global motorsports manager that offers physical and digital trading cards of racing drivers, stored as NFTs (non-fungible tokens) on the blockchain. What's special about Racemates' NFTs is that they link to the drivers' real-life performances. The better the assembled team performs in the Racing League on the race weekend, the greater the impact on the performance score, which the innovative platform calculates based on the drivers' actual performances. With physical trading cards, fans can verify the authenticity of each card directly via their smartphone. Racemates has acquired marketing licenses from teams, drivers, and racing series for its business model, so these partners also benefit from the sale of the trading cards – just like the other players do when, for example, the value of popular trading cards increases. Further information about the concept of the start-up Racemates, which was already presented on Vox in "Die Höhle der Löwen," can be found at: Racemates we win together (racemates-nft.com) .

DTM champion Timo Scheider promotes Racemates as a testimonial

The launch of the collaboration between Racemates and SPORT1 will be accompanied by an extensive campaign. At the center of the campaign is two-time DTM champion Timo Scheider – who, like Michael Scheider, will become a shareholder in Racemates. The DTM legend is excited about the strategic collaboration and recommends to fans: "With Racemates, motorsport fans can support their favorite drivers, strategically manage their own team, analyze the Racemates score, and always stay up to date with the latest news about their favorite series, team, or favorite driver!" The campaign, which is intended to be specifically positioned in the motorsports environment, will be broadcast both on SPORT1's digital platforms and on free TV.

Michael Sälzer, co-founder of Racemates: "Our platform not only allows fans to directly participate in the drivers' successes, but also to actively contribute to their market value. Through our unique trading cards, secured with patented printing technology on the blockchain, fans can measure and showcase their knowledge and passion for motorsport. Fans can use their idols' trading cards in our Racing League on race weekends and be rewarded for the performances of their favorites."

Duc Huy Bui, co-founder of Racemates: "Our goal is to improve the motorsport world. Racemates offers drivers a new way to market themselves and earn money by increasing the value of their careers. At the same time, we enable fans to receive the latest news about drivers and stream races anytime. Our platform aims to bring together all racing series, events, results, and the drivers' Racemates Score in one place. The partnership with SPORT1 is a perfect match. We are excited about the synergies and our shared vision of revolutionizing the motorsport world."

Matthias Reichert, Chief Commercial Officer (CCO) of Sport1 GmbH: "The Racemates idea fits 100 percent with our new direction. We want to generate added value for our community through innovative approaches and provide a creative space for new, innovative ventures. With Racemates, we are operating in the same sporting environment in terms of content and want to appeal to a young, digitally savvy target group with an enhanced user experience with the innovative Motorsport Manager platform."

The strategic cooperation will further expand new business activities in the newly created NEW BIZ profit center of the SPORT1 MEDIEN Group, which is managed by Matthias Reichert as Chief Commercial Officer (CCO).

Attached is the logo of Racemates (Copyright: Racemates), a photo of Michael Sälzer, Michael Scheider, Timo Scheider and Duc Huy Bu i (Copyright: Racemates) as well as pictures of Michael Sälzer, Duc Huy Bu i (Copyright: Racemates) and Matthias Reichert (Copyright: SPORT1) for free use in editorial reporting.

Contact for further information and inquiries:

Sport1 GmbH

Michael Röhrig | Mathias Frohnapfel

Director of Communications

Phone: +49 (0) 89 96 066 1210

Fax: +49 (0) 89 96 066 1209

Email: michael.roehrig@sport1.de

business.sport1.de

About SPORT1

#right in the thick of it with SPORT1: The leading multi-channel sports platform in German-speaking countries stands for high-quality live sports, proven sports expertise, and in-depth and entertaining reporting. Sport1 GmbH, a company of Sport1 Medien AG, combines all TV, digital, audio, and social media activities under the umbrella brand SPORT1. The portfolio of the sports media company, headquartered in Ismaning near Munich, includes the free-to-air TV channel SPORT1 and the pay-TV channels SPORT1+ and eSPORTS1, which are offered on various platforms in Germany, Austria, and Switzerland. In addition, SPORT1.de, one of the leading digital sports platforms in Germany, and the SPORT1 app, one of the most successful German sports apps, offer current content and, in the video area, an extensive live stream and on-demand offering of sports and competitions, as well as sports and docutainment formats. SPORT1 also operates its own SPORT1 YouTube channel and offers gaming and eSports content.

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